Macy Jefferson

Marketing Professional

Phone:

(309) 948-3265

Email:

Address:

Moline, IL

LinkedIn:

Work Experience

Acted as the main liaison for client communications and retail partner coordination, managing daily timelines, issue resolution, and relationship growth
Managed daily operations within the company’s proprietary channel marketing platform, including auditing and uploading claims, retailer onboarding, and fund management
Streamlined internal workflow processes by managing weekly task check-ins, project tracking, and document management.
Created and maintained process documentation to improve team efficiency and onboarding
Managed reporting and information tracking to support project transparency and data-driven decisions
Ensured data accuracy and process consistency across multiple workflows, supporting seamless collaboration between retailers and internal teams

Supports client’s district managers and agent network via phone/email to help improve current marketing strategies and drive sales within their local markets
Audit prior approvals and claims submitted for channel marketing in a timely fashion
Streamline and execute daily account and project workflows to ensure timely delivery
Managed any number of forms of communication including emails, phone calls, chat, job tickets. etc.
Record relevant information, create and distribute conference reports after all meetings
Supported the sell-in of digital marketing programs, contributing to successful dealer engagement and program adoption
Reviewed and analyzed past dealers attended events to evaluate effectiveness, identifying key areas for improvement and providing actionable recommendations to enhance future event performance

Informed parents and students of important updates via seperate newsletter created on Canva, leveraging language and tone to best appeal to each demographic
Utilized report building processes to collect demographic information needed for mass messaging via Mailchimp
Collaborated with the team to conduct interviews and hire prospective employees
Updated Residence Life webpage via Cascade
Monitored incoming and outgoing correspondence via email and Tawk.to

Helped establish a TikTok account to increase brand awareness, and revised social media analytics to compose new posts for all social media channels
Onboarded and trained new employees and manager
Successfully revised and implemented the process of completing weekly inventory and supply orders, and completed purchase orders with various suppliers on a weekly basis
Handled all cash management and banking needs
Created and delegated weekly schedules and tasks to 10+ employees
Handled any customer service complaints

Faciliated over 150 transactions per day and responsibly closed the register at the end of each shift
Educated customers on drink options and provided recommendations based on their stated preference
Completed orders of high quality in a timely fahsion
Kept equipment and shop pristine by following operating instructions, troubleshooting breakdowns, and performing preventative maintenece
Worked closely with the new team to ensure customer satisfaction
Designed and promoted new drinks

Increased social media presence by styling outfits, modeling, editing, and uploading on a consistent basis
Maintained, organized, and presented orders to drive continuous sales
Assisted with promotions during holiday events
Helped customers in finding products that meet their merchandising needs

Chicago, IL
BA in Marketing with a concentration in Digital Media
- GPA: 3.9/4.0
- Dean's List all semesters